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Fund Manager: Phoenix American Hospitality, LLC

Fund Manager: Phoenix American Hospitality, LLC
W. L. "Perch" Nelson, President

Perch Nelson's achievements demonstrate his strengths in real estate development, acquisition and capital management. More specifically in 1995 through 1998, he served as Capital Asset Manager for Wyndham Hotels & Resorts charged with capital improvement budgets. He was responsible for developing and executing the strategic re-positioning plans for the Garden, Hotel and Resort Divisions.

Upon merging with Wyndham Hotels & Resorts, Patriot American Hospitality, Mr. Nelson also assumed the departmental responsibility of the Capital Management and Product Development for all Wyndham International's brands. He was responsible for 200 hotels, but not only the Wyndham branded hotels but also the franchise products flagged by Hyatt, Radisson, Holiday Inn Select, Hampton Inn, Doubletree, and Marriott. Mr. Nelson, as head of the capital deployment area, managed post-merger growth in the development budget from $214 million in 1998 to well over $300 million in 1999.

In September of 2000, Mr. Nelson left Wyndham International, seeking a larger and more diverse role with final decision making responsibility in the acquisition process. He joined a small firm, Eaton Development, which sought to acquire under-performing hotel assets. Mr. Nelson led the effort to acquire, develop and execute the hotel's value enhancement plans. Though the transaction volume was much less than he experienced at Wyndham, he developed a much more methodical and analytical approach to hotel acquisitions.

In the fall of 2001, Mr. Nelson left Eaton to acquire hotels for his own personal account. Using his own funds, Mr. Nelson successfully acquired and managed a small group of hotels. This served as additional exposure to the day-to-day management required to run a hotel. Post-acquisition, he oversaw hotel operations including management of the employees, revenue maximization, purchasing, customer relations, and human resources. Mr. Nelson, as the owner, had a hand in everything related to the operation of the hotel.

It was during Mr. Nelson's time as an owner / manager of this group of hotels that he gained a working appreciation for the need for an experienced, seasoned Hotel Manager. It became readily apparent during this period that a hotel's success was equally dependent on a strong hotel acquisition and on choosing the right Hotel Manager. Thus, his belief was reinforced; that to ensure the success of a hotel project, it was important to partner with experienced Hotel Management firms and to require that the Hotel Manager also invests in the property.

Mr. Nelson has over 30 years of experience in the Real Estate industry in acquisition, development and the asset management of commercial properties. Mr. Nelson achieved Dean's list Honors at Southern Methodist University while pursuing a BA in economics.

Joel Eastman, Executive Vice President and Corporate Counsel

Joel M. Eastman joined Phoenix American in 2013 as an Executive Vice President, General Counsel and Secretary. He also serves as a member of Phoenix American's Advisory Board. He performs these functions while maintaining the full time private practice of law and consulting to select clients thru the firm of Joel M. Eastman, PLLC, specializing in real estate and business matters. Prior to forming his firm in 2007, Joel was Vice President/Sr. Real Estate Counsel with FelCor Lodging Trust, an Irving, Texas NYSE hospitality REIT from 1998 to 2007, which during his tenure owned over 225 hotels. Before that, from 1995 to 1998 when Bristol was merged into FelCor, Joel served as General Counsel of Bristol Hotels & Resorts, a Dallas, Texas hospitality ownership and operating company, which during his tenure became a NYSE public company, and grew from 35 to over 125 hotels, and 15,000 employees.

Prior to 1995, since 1977 Joel was engaged in the private practice of law in Dallas with Munsch Hardt and initially Stollenwerck, Moore and Silverberg.  Joel has served as a director (and chaired the Strategic Planning Committee) of The Gladney Center for Adoption, a Ft. Worth, Texas based international leader providing adoption services since . Joel has also served as a director of the Cotton Bowl Athletic Association and the Texas Scottish Rite Hospital for Children Golf Tournament. He is also a member of various professional and industry organizations, including the American Bar Association, Idaho and Texas Bar Associations, and the National Association of Real Estate Investment Trusts. Joel is a graduate of University of Florida (BSBA and MBA) and Southern Methodist University (JD).

Jay Anderson, VP/Controller

Mr. Anderson started as a Controller with Wyndham International, working in both the downtown hotel and resort markets.  He was soon promoted to Area Controller, overseeing a diverse portfolio of fifteen hotels and resorts in the North West and Mid West, including The Buttes Resort, The Peaks, Carmel Valley Ranch, The Golden Door Spa, and the Boulders Resort.  Jay soon moved to the corporate office in Dallas, responsible for maintaining their SAP and Hyperion Essbase systems. He eventually moved to Aimbridge Hospitality as a Director of Finance, where he was responsible for building their reporting and budgeting tools.  As Aimbridge grew, Mr. Anderson was promoted to VP of Finance and Assistant Treasurer, and took ownership for the daily cash management of over eighty hotels as well as all corporate reporting to ownership.  Jay then became the VP of Information Systems, where he successfully migrated their reporting system to Alloso Technologies.

Lawrance C. Skibo, National Sales Director

Prior to joining PAH, Larry led the entire sales distribution effort for US Allianz annuity and mutual funds. Larry built and managed a sales force of over 45 external wholesalers, 35 internal wholesalers, 4 divisional sales managers, and 5 key account managers, developing all procedures, hiring a training staff and developing all sale training materials.

White at Allianz, Larry was very instrumental in the Allianz Academy, a successful educational process that assisted registered representatives and broker dealers in marketing and growing their business. This eventually grew into over 200 regional workshop road shows throughout the United States. Larry also served as Sales Manager at such firms as MFS Annuities in both planner and wire house divisions, and ING Annuities in the Planner Division, raising over a billion dollars per year. As CEO of Select Investment Brokerage, an insurance brokerage company with 18 wholesalers and opened over 40 new broker dealer accounts in one year.

Katelyn Sullins, Investor Relations

Katelyn comes to PAH with past experience in donor relations and communications through Abbott Leadership Conferences and has previously done consulting and grant writing for CURE hospitals out of Kijabe, Kenya. Among other things, she studied communications at Texas A&M University, where she pioneered and developed a leadership program that has grown to double its size and is still running today. Katelyn and her husband, Tyler, just relocated to the Dallas area from Little Rock, Arkansas where they were involved in teaching and counseling student ministries.


Please call (214) 750-2967 or email: contact@phoenixamericanhospitality.com


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© Phoenix American Hospitality, 5950 Berkshire Lane, Suite 850, Dallas, Texas 75225
Phone: (214) 750-2967   Email: contact@phoenixamericanhospitality.com

THIS MATERIAL IS DESIGNED FOR MARKETING PURPOSES ONLY. It does not constitute an offer to sell nor a solicitation of an offer to buy any security. Such offers can be made only by the confidential Private Placement Memorandum (the “Memorandum”.) Please be aware that this marketing material cannot and does not replace the Memorandum. It is qualified in its entirety by the Memorandum. The Memorandum is the document that you must read and rely on in its entirety in order to make an investment decision. THIS INVESTMENT INVOLVES VARIOUS DEGREES OF RISKS. Those risks involve various degrees of risk, including but not limited to the speculative market and financing risks associated with fluctuations in the real estate and hospitality market. The risks listed in this marketing material are not the only risks. Please read the “Risk Factors” section of the Memorandum. The materials and information contained herein are Investment Objectives of the Company. There is no guarantee that these objectives will be met. Projections and statements made are based on preliminary analysis.