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About Phoenix American Hospitality
W. L. "Perch" Nelson, President of Phoenix American Hospitality, achievements demonstrate his strengths in real estate development, acquisition and capital management.
More specifically he served as Capital Asset Manager for Wyndham Hotels & Resorts charged with capital improvement budgets. He was responsible for developing and executing the strategic re-positioning plans for the Wyndham Garden, Hotel and Resort Divisions.
Upon merging with Wyndham Hotels & Resorts and Patriot American Hospitality, Mr. Nelson assumed the departmental responsibility of the Capital Management and Product Development for all Wyndham International's brands.
Mr. Nelson:
- Responsible for 200 hotels including Wyndham, Hilton, Hyatt, Radisson, Holiday Inn Select, Hampton Inn,
Doubletree and Marriott
- As head of the capital deployment area, Nelson managed growth with an annual budget of $214 million -
$250 million
- In addition to acquisition activities, he oversaw hotel operations including management of the
employees,
revenue maximization, purchasing, customer relations and human resources
Nelson began the initial development work for a Hotel Opportunity Fund created to provide quality assets and experienced management to Accredited Investors.
Phoenix American Hospitality became the Sponsor of the Hotel Opportunity Fund, American Hospitality Properties Fund I, LLC in 2009. At that time in the market, there was a gap between value and revenue resulting in a lack of the right fundamentals for sound acquisitions. Thus, no acquisitions were actively pursued. But in late 2010, the market changed and the process of acquiring attractive hotel assets began.
Mr. Nelson has over 20 years of experience in the real estate industry in acquisition, development and the asset management of commercial properties. Mr. Nelson achieved Dean's List Honors at Southern Methodist University while pursuing a BA in economics.
Please call (214) 295-3585 or email: contact@phoenixamericanhospitality.com
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