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Investment Risk Mitigation

Why Invest in Limited Service & Select Service Hotels?

Highlights from Jones Lang LaSalle Hotels' forecast:

U.S. RevPAR is forecast to decline 12.1 percent in 2009. The RevPAR (Revenue Per Available Room) drop in 2009 is the result of 7.4 percent ADR (Average Daily Rate) decline and a 5.1 percent decrease in occupancy.

U.S. RevPAR growth is projected to resume in 2010, averaging 0.6 percent growth for the year.

In 2011, U.S. RevPAR is projected to grow 4.7 percent, the highest growth rate since 2007.

By 2013, U.S. RevPAR is forecast to exceed the previous peak achieved in 2007 ($65.5).

In 2013, U.S. ADR is expected to be 5.2 percent higher than the previous peak of 2008 ($106.6).


Source: Smith Travel Research, Jones Lang LaSalle Hotels. Shaded area is a forecast. These forecasts are not guaranteed.

Tactics to Enhance Value

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© Phoenix American Hospitality, 2500 North Dallas Parkway, Suite 600, Plano, Texas 75093
Phone: (214) 295-3585 Email: contact@phoenixamericanhospitality.com

THIS MATERIAL IS DESIGNED FOR MARKETING PURPOSES ONLY. It does not constitute an offer to sell nor a solicitation of an offer to buy any security. Such offers can be made only by the confidential Private Placement Memorandum (the “Memorandum”.) Please be aware that this marketing material cannot and does not replace the Memorandum. It is qualified in its entirety by the Memorandum. The Memorandum is the document that you must read and rely on in its entirety in order to make an investment decision. THIS INVESTMENT INVOLVES VARIOUS DEGREES OF RISKS. Those risks involve various degrees of risk, including but not limited to the speculative market and financing risks associated with fluctuations in the real estate and hospitality market. The risks listed in this marketing material are not the only risks. Please read the “Risk Factors” section of the Memorandum. The materials and information contained herein are Investment Objectives of the Company. There is no guarantee that these objectives will be met. Projections and statements made are based on preliminary analysis.